Content is King and Time is Your Queen

In your business, you must focus on two things: content and time. They are both equally important and inextricably intertwined.

Great content will never go out of style. Seriously, there’s a reason why they call the payments to actors, producers, writers, and other artists “royalties”. Create enough great content and you can live like a king, too.

While you may not be in the business of creating pure entertainment, your e-commerce store should still be glittering with your amazing content. If it isn’t, get to work right away! Your product descriptions, images, and videos (yes, you should be making videos) should all be your original content.

Creating your own content provides benefits to both search engines and your audience.

Search engines are becoming smarter every day. Don’t think for a second that Google isn’t working on technology to decipher the content and meaning of images. If you’re using the same manufacturer-provided image as all of your competitors, there’s no reason for Google to show the image from your site over a competitor’s. By having a unique image, you have a better chance of showing up in the universal results. The same is true for creating a video.

Your audience will also appreciate your original content. Supposedly, you are an expert in your niche. Your customers want to know what you *think* about the product. They want to know how it will solve their problem. You have the ability to describe and promote the product in a far more detailed and extensive way than Amazon. Use that to your advantage! Your customers will reward you for the attention to detail.

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